YOU ARE CAUGHT MR. BOOK
THE day i do not have anything to do i swear i have lots of things to do, and guess what, it happens always,believe me i have nothing to do since last 15 years.....now let me come to the point the title you read or you may say the heading (as the application asked me to write twice about what i am going to describe or in its words blog yes that's the suitable one), in this column will be proved when i finish this blog(now don't get it wrong).
OK, now here it is ,since i was not doing anything today, i thought to revise my MBA book(ya i know it sounds crazy) i was turning pages of a very renowned book of our stream(as old and suggested by our faculties of marketing) while going through it i found a really interesting think and i started thinking is it true ,is it possible, are they really doing this ,now don't give strain to your brain , i am telling you ,(do you want to know the name of the book i was reading, WHAT i can't hear you, say it again ,loud, ok relax, the book was 13th edition of pearson publication written by mr. Philip kotler, mr. Kelvin lane keller, mr.Abraham koshky and mr.Mithileshwar jha "MARKETING MANAGEMENT") all the editions of this publication has numbers of case studies with the name of the companies most of us have not even heard of them for the matter of fact these are really helpful for scholars, in fact there these case studies even have the web addresses of some the companies, (now you would think what is special in it what is so interesting and i wasted your time) so that one could read about them and know about them more and for matter of fact perhaps know about there upcoming brands,extension plans and there CORPORATE SOCIAL RESPONSIBILITY ,what does that means?, now that means creating interest for that companies and there brands and this could create a more learned, more aware and more interested market segment of its own isn't it possible that the companies without doing any painful and costly add campaigns are more likely to create a word of mouth for there brands and that too from segment which is going to be next generation buyer who knows he could even become a loyal and unpaid brand ambassador ....so i was thinking is it not possible that these books carry referrals for some of the chosen companies(of course this could be a source of good income for the publishing houses).THINK OF IT................
MORE TO COME FROM THIS .............
